Sean’s long term collaborators, the River Bed creative agency, approached him for Gillette’s Movember campaign.
The idea was to create a mobile barber shop that Gillette could take to shopping malls, around the country.
Initially, a simple shell scheme was proposed but Gillette wanted something that would capture public interest.
After the success of the Miller trailers, Sean finally hit on the the idea of using a truck. After the initial concept drawings, Gillette decided to order TWO trucks!
We rented trucks for the period and built a mobile barber chair complete with working basins and vintage chairs which we sourced and revamped!
The campaign was a great success (https://www.facebook.com/