Gillette Barber Truck

Sean’s long term collaborators, the River Bed creative agency, approached him for Gillette’s Movember campaign.

The idea was to create a mobile barber shop that Gillette could take to shopping malls, around the country.

Initially, a simple shell scheme was proposed but Gillette wanted something that would capture public interest.

After the success of the Miller trailers, Sean finally hit on the the idea of using a truck. After the initial concept drawings, Gillette decided to order TWO trucks!

We rented trucks for the period and built a mobile barber chair complete with working basins and vintage chairs which we sourced and revamped!

The campaign was a great success (https://www.facebook.com/media/set/?set=a.454306784681781.1073741860.127927503986379&type=3) and we managed to get all attendees to do a photo shoot! Thank you, Empire Photography!